A few months back, webmasters and SEO professionals noticed sudden fluctuations in their websites' Google rankings. Therefore, we decided to interview with Akash Dayal Groups, SEO operations, Techmagnate,
digital marketing services in delhi an experienced SEO and digital marketing professional. This interview's objective was to get some useful insights into Google's latest Quality Assessment Update and what it meant for SEO professionals.
Here are some excerpts from the conversation: An interview with Akash Dayal Groups, SEO operations, Techmagnate.
Akash Dayal Groups: Yes, I'm aware of it. There was noticeable ranking volatility in May, and many websites were affected due to this.
"Quality Update."
Digital Marketing Services In Delhi The focus of this update was explicitly around the quality of content and "authoritativeness" of a website. The significant sites which got hit by this update were Digital Marketing Services In Noida etc.
Q. How can you recover if your Website Designing Company In Gurgaon is hit by Google Phantom 2 update?
Akash Dayal Groups: Most of the websites which were not affected by the previous updates were not affected by this update either. The primary reason rankings were re-adjusted after this update was again the authoritativeness of your Website Designing Company In Gurgaon.
website designing company in gurgaon So, you should work upon the "branding" part and take care of the quality and "factual correctness" of your onsite content.
However, I would also like to give you the following tips to recover from the Google penalty following the Phantom update successfully:
Tip #1:Have patience! Google's Phantom 2 algorithm is too complicated, so immediate recovery is not possible.
Tip #2: Take a long-term approach to increase quality and wait for at least four to six months to see some recovery in traffic and rankings.
Tip #3: The Update is not page-level; it is site-level, Website Designing Company In Gurgaon, so don't assume that by tinkering a few pages, you can recover your lost rankings.
Tip #4: Tactics such as tinkering with URLs and fixing minor coding issues on the webpages aren't going to solve this problem.
Tip #5: Make some noticeable improvements in content quality, increase user experience level, and altogether avoid aggressive advertising practices, etc.
Tip #6: Phantom 2 update depends on some other factors as well, such as user engagement and some domain-level aspects, so post new quality content and try to regain trust in Google's eyes. Do it site-wise, as page-wise tweaking will not lead you anywhere.
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primary content should be cached.
Q. Can Digital Marketing Services In Delhi play a role in increasing your Search Engine Rankings? If yes, then how?
Akash Dayal Groups: Content marketing can play a role. This is something that will go on to replace most of the SEO activities prevalent today. Again, as Google is putting user-experience on top, it's the user who will decide which site should go up and which one should go down.
digital marketing services in noida Do they like comprehensive blogs, a Slideshare presentation, an infographic, a video, or a podcast? You can also research the type of content users enjoy the most, such as – an interview, an ebook, a quiz, or merely some memes and pictures?
Digital Marketing Services In Noida Just read Google's content guidelines and implement them religiously.
